Virtual receptionist for service businesses

More than an answering machine. A receptionist that knows your customers.

Covered Caller answers as your business, takes down every detail, books the job, and flags emergencies. Then it does the part an answering service never could: it remembers. Every caller gets a file, and the next time they ring, it already knows who they are and what you did for them.

Answers in one ring, 24/7 Books, screens, remembers Built one at a time, in the Greater Toronto Area
Incoming call · 9:47 PM AFTER HOURS
RileyThanks for calling Northside Plumbing, this is Riley. Is this Dana?
CallerYeah, it is. Water's coming through my basement ceiling.
RileyOkay, I'm flagging this as urgent. Same address on Elm Street, where we did the water heater in March?
CallerThat's the one.
RileyGot it. I have a technician slot at 8 AM tomorrow, and I'm alerting the owner right now.

New job booked

Customer
Dana Morris RETURNING
Address
42 Elm St (on file)
Issue
Ceiling leak, basement
History
Water heater, March 2026
Priority
URGENT
Booked
Tomorrow 8:00 AM

Sample call · example business

The difference

Every caller gets a file. It gets smarter every time the phone rings.

An answering service takes a message and forgets you. This builds a record of every customer you have: what you quoted, what you installed, when the crew was there, what went wrong, and what they are likely to need next.

  • Past. Old quotes, completed jobs, warranty dates, and the things they complained about.
  • Present. The open estimate, the booked visit, the callback you owe them today.
  • Future. The eavestroughs they said they would do next spring, so you call them before your competitor does.
  • It learns on the fly. Nobody types any of this in. Every call, every text, every booking updates the file by itself.
"Hi Dana, is this about the flat roof on the garage?" That sentence is why customers think you run a bigger operation than you do.
DM

Dana Morris

905-555-0148 · customer since Mar 2026 · 6 calls

Address
42 Elm Street, Oakville
Done
Water heater replacement, Mar 14 2026 · paid · 6 year warranty
Open
Basement ceiling leak · urgent · tech booked tomorrow 8:00 AM
Quoted
Bathroom rough in · quote sent Aug 2 · not accepted
Noted
Prefers texts. Dog in the yard. Works nights, do not call before 10 AM.
Next
FOLLOW UP mentioned redoing the upstairs bath "next spring"

See it work

Four jobs, one phone line.

These are examples of what your version would handle. Tap through them.

Text thread · Ray AbbottSAME FILE AS HIS CALLS
Ray, 7:12 AMHey is the guy still coming today?
Your lineMorning Ray. Yes, you're booked for the leak inspection at 88 Kingsway between 1 and 2 this afternoon. I've got the gate code 4417 on file so he won't need you to come out.
RayPerfect. Can he quote the soffit while he's there?
Your lineAdded to the job. I'll flag it for the office so the quote comes back with the repair one. Anything else, or will that be all?
Thread saved to Ray's file · office notified

Texts, with the same memory as the calls

Most customers would rather text. Your line answers those too, and it is the same brain: it knows Ray, knows what is booked, knows the gate code, and adds his new request to the job without anyone retyping it.

  • Answers day or night, in seconds
  • Remembers the whole thread, not just the last message
  • Confirms appointments and sends reminders
  • Hands anything unusual straight to you

In the works

The owner dashboard.

Everything the line hears, in one place: callers, jobs, customer files and applicant ratings. A preview of what is coming for clients.

dashboard.coveredcaller.orgPREVIEW
Calls today11
Urgent2
Callbacks owed4
Jobs booked5
Reviews asked3

Today's calls

Dana Morris9:47 PM · ceiling leak
URGENT
Ray Abbott7:12 AM · text, soffit quote added
TEXT
6 Rosedale Court2:03 PM · chasing eavestrough quote
2ND CALL
L. Chow11:20 AM · booked estimate Thu 10 AM
BOOKED

Applicants, roofing installer

J. Koster7 seasons · own truck
4.5
M. Idris2 seasons · no transport
2.6
T. Byrne11 seasons · foreman ready
4.8

Preview of a feature in development. Example data.

What it does

A front desk that never takes a day off.

Turn on what your business needs. Every line is built around how you already work.

Customer files

Past, present and future for every caller, built by itself, call after call.

Hiring screening

Interviews applicants, scores them, and flags the ones worth your time.

Calls and texts

One line, both channels, one memory behind them.

Nights and weekends

Answers every call, every hour, holidays included.

Job site catcher

Picks up when you are on a roof, under a sink, or driving.

Emergency flagging

Leaks, no heat, flooding and lockouts reach you right away.

Booking

Offers real slots, books, confirms and reschedules.

Call summaries

Name, number, address and the job, sent the moment the call ends.

Staff line

Your crew calls in for addresses, gate codes and schedule changes.

Reminders and reviews

Confirms before the visit, follows up after, asks for the review.

Owner mode

Your day read back to you, verified by your own number.

Storm overflow

Handles many calls at once. Nobody waits on hold.

More languages

Can answer in French or other languages.

Works with your tools

Connects to the job, scheduling or customer software you use.

Recorded and written down

Every call kept, so you can see exactly what customers ask for.

Your voice, your rules

Your business name, your scripts, and what it must never say.

The math

Front desk help costs more than the wage.

Hiring, training, covering breaks, and then doing it again when they leave. Put your own numbers in and see what the phone actually costs you.

$21.00 an hour
35 hours
18% on top
A person on the phones, per year $45,100 About $124 a day, and they still go home at five.

Your numbers, your estimate. Covered Caller is a setup fee and a flat monthly rate, it answers every hour of the year, and it does not resign in February.

Coming next

Where this goes.

In development, not live yet. Founding clients get them first.

IN DEVELOPMENT

Owner dashboard

Every caller, job, customer file and applicant rating in one screen, on your own computer.

IN DEVELOPMENT

Deeper applicant checks

Verify schooling, work history and background against public records, so answers can be checked instead of taken on faith.

IN DEVELOPMENT

Supplier mode

Reaches out to suppliers and reps for you: opening accounts, chasing quotes, booking the rep visit.

IN DEVELOPMENT

Business to business line

Other companies calling get a different conversation and their own menu, separate from your homeowners.

IN DEVELOPMENT

Private setup

For businesses that want their customer files kept on their own hardware instead of in the cloud.

Built for your trade

If your phone rings while you work, this is for you.

  • Roofing
  • HVAC
  • Plumbing
  • Electrical
  • Landscaping and lawn care
  • Garage doors
  • Auto repair
  • Pest control
  • Snow removal
  • Locksmiths
  • Cleaning
  • Renovations

Founding clients

Five spots this season.

0102030405
Claim a founding spot
Founding clients get a big discount on setup and a locked monthly rate. I build and tune every line myself, I answer the phone when you call, and you are not customer number four thousand in someone's queue.

Mike StringerFounder, Greater Toronto Area

FAQ

Straight answers.

Is Riley a real person?

No. Riley is a virtual receptionist, and it says so honestly if a caller asks. The difference is it is built only for your business, it never misses a call, and a real person on your team always follows up.

Will it sound like a robot?

No. Call the sample line and judge for yourself. It talks naturally, lets callers finish, and handles interruptions.

How does it know who is calling?

It recognizes the number and pulls up that customer's file, then confirms with them before assuming. If the number is new, it starts a fresh file.

Do I need a new phone number?

No. You keep your number and forward calls when you want coverage: after hours, after a few rings, or all the time.

What happens when I am free to answer?

You answer like normal. You choose when calls come over.

Can I change what it says?

Yes. Hours, services, rules and scripts can be updated any time, and the line will never invent a price, a discount or a promise you did not make.

How long does setup take?

Most setups take a few days once we have talked through your business.

What does it cost?

It depends on how much your setup needs. Founding clients get the lowest rate I will ever offer. Book a quick call and I will give you a straight number.

Get started

Want one for your business?

Leave your details and Mike will call you, usually the same day.

Mike will only use your details to contact you about Covered Caller.